B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry Evi Hartmann

ISBN: 9783824477685

Published: December 11th 2002

Paperback

208 pages


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B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry  by  Evi Hartmann

B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry by Evi Hartmann
December 11th 2002 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 208 pages | ISBN: 9783824477685 | 8.55 Mb

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does theMoreEvi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective?

How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?



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